国外旅游纪念品研究综述与启示

A summary research and enlightenment of foreign tourist souvenir study

旅游纪念品是国外旅游业收入的重要来源,但在中国却是旅游产业链中的薄弱环节。国外有关旅游纪念品的文献主要集中在旅游纪念品内涵、真实性、消费者行为和开发设计等方面。这些研究虽各有重点,但大都围绕纪念品所承载的地方文化和对旅游者的情感意义这一线索展开。国内学者应借鉴国外的研究经验,扩展研究视角,在旅游纪念品所承载的情感意义及真实性等领域开展研究。同时,应明确旅游学科在旅游纪念品研究中的主体地位,这样才能有利于旅游纪念品未来的研究与实践。

Tourist souvenir, an important income of foreign tourism industry, is a weak link in China＇s tourism industry. The foreign literature on tourist souvenirs focuses on the connotation, authenticity, consumer behavior and development and design. Although these studies have its own emphasis, they mostly have a common clue that it revolves around local culture and emotional sig- nificance embodied by the souvenirs. Chinese scholars should draw lessons from foreign research experience, expand research per- spective, and carry out research in the fields like emotion and meaning embodied by souvenir, authenticity and so on. Meanwhile, tourism discipline should clearly define the dominant position in the tourist souvenir study, which will be beneficial to the future research and practice.