微传播时代下高校网络舆情研究

Research on Public Sentiment in Colleges and Universities in the Era of Micro Propagation

互联网的迅速发展对当代大学生产生了重要的影响,也给高校网络舆情处置工作带来了新的挑战。高校应当从培育学生理性思维、抢占舆论先机、及时解决现实问题、建立网络舆情引导体系等四个方面进行积极应对,构建和谐、稳定、有序的校园氛围和文化环境。

The rapid development of Internet has an important influence on the contemporary college students, and has brought new challenges to the network public sentiment. In order to build a harmonious, stable and orderly campus atmosphere and cultural environment, colleges and universities should actively respond from four aspects, i.e. cultivating students＇rational thinking , seizing the initiative of public sentiment, solving practical problems in time, establishing a network public sentiment guidance system.