农产品供应链整合与质量绩效

Agri-products Supply Chain Integration and Quality Performance

供应链整合是企业创造价值和提升竞争优势的重要战略入口。基于社会交换理论,构建"信任—关系承诺—供应链整合—质量绩效"的理论框架,选取"公司+农户"组织模式中的公司为样本,收集202份公司数据并使用结构方程模型方法实证分析各变量之间的相互作用。研究结果发现:流程协调对质量绩效产生显著的正向影响,而信息共享并没有积极影响;公司规范性关系承诺农户显著积极影响公司与农户供应链整合,但公司工具性关系承诺农户和公司与农户供应链整合间却存在显著的负向影响;公司信任农户显著正向影响公司与农户的信息共享和流程协调,只是与规范性关系承诺相比,其对公司与农户整合的影响作用显得小些;公司信任农户与公司规范性关系承诺农户间存在积极影响,而与公司工具性关系承诺农户之间却是显著的负向关系。

Supply chain integration has been regarded as an important strategy for creating value and improving competitive advantages in the supply chain. Based on social exchange theory, this paper establishes a theoretical framework of ＂Trust-Relationship Commitment-Supply Chain Integration-Quality Per- formance＂ ; Selects companies from ＂company ＋ farmers＂ organization mode as samples, and examines these variables relationships using data collected from 202 companies with structural equation modeling. The results indicate that process coordination is positively related to quality performance, while information sharing does not have significant effects on quality performance. Company＇s normative relationship commitment to farmers is positively related to supply chain integration, and company＇s instrumental relationship commitment to farmers is negatively related to supply chain integration. Goodwill trust is positively related to two dimensions of supply chain integration, and compared to normative relationship commitment, the influences on integration of the company and farmers are lower. Goodwill trust is positively related to normative relationship commitment, while it is negatively related to instrumental relationship commitment.