我国网络舆情系统存在的功能性问题及对策

Analyzing China's Online Public Opinion Monitoring Systems:Functional Flaws and Countermeasures

近年来各级政府和各类企业,都高度重视网络舆情工作,开发或委托建立了各种舆情系统。但是,调查发现这些系统存在诸如对多媒体信息及境外媒体信息监测较弱、效度及效率较低等功能性问题。对此,政府及舆情工作者需要改变当前网络舆情工作思路和结构,提高多媒体信息支持能力,重视境外网络舆情监测工作,增强网络舆情信息监测的有效性,提高网络舆情系统工作效率,进而从根本上完善舆情系统的建设。

As the Internet has a more profound influence over all aspects of society, it becomes a vital means of communication for public opinion. Because hearing and analyzing online public opinion is beneficial to the efficient understanding and predicting of social situation, numerous public opinion monitoring systems have been setting up during recent years. However, it is problematic that important functional flaws still exist in current systems in China. Employing a sampling research on current systems and related research papers, we found several prominent and pervasive functional problems, such as the lack of accuracy in catching and analyzing multi-media or foreign messages, and the deficiency of validity and productivity. This arti- cle is aimed at examining those problems and giving possible approaches for further improvements. Four countermeasures are thus given： Firstly, techniques regarding the monitoring of multi-media messages are to be strengthened. Secondly, great importance should be attached to the hearing of foreign messages. Thirdly, validity would be improved, attention on data source and analysis layers should be paid. Lastly, corresponding algorithms, analysis models and working structure should be optimized to enhance productivity.