"杀猪佬”陈生:孤者何惧

Chen Sheng the Butcher:Lonely Yet Undaunted

陈生身穿优衣库的T恤，脚上穿着一双198元买的黑色皮鞋，这样的皮鞋他家里还有一双，以作更换。《中国企业家》记者在北京见到他时，他孤身—人，刚从广州飞来北京出差。作为身家超百亿元，员工达2万多人的广东壹号食品股份有限公司和天地壹号饮料股份有限公司的董事长。公司旗下“壹号土猪”和“天地壹号”醋饮料家喻户晓，但他仍习惯自己一个人提着行李箱出差。

Wearing a Uniqlo T-shirt,and a pair of black leather shoes worth 198 RMB,Chen Sheng appears far away from attractive. He travels on business alone with a suitcase. although he presides over Guangdong Sky Earth Food Corporation that employs more than 4,000 people, and is worth over billions of yuan. He has chosen a lonely road from the very beginning. Even in the golden times of real estate, he gave up his career in property,and became a despised butcher. However, Chen can hardly find an equivalent rival now in high-end domestic pork market. Although more and more entrepreneurs aspire to be the second Chen Sheng, Chen gives it no regard, admitting that his time has gone. What frightens him is the possibility that some unknown forces would overthrow his pork kingdom in the era of crazy venture in businesses.