以中通为例谈新形势下客车企业品牌建设的价值本源

Brand Building Is the Core to Value Implementation

产品是价值的载体,不论何种产品的创新,只有牢牢抓住价值需求,并努力使其变得可以被目标群体所感知、所衡量,才会有价值并能实现产业化。

Vehicle product is actually a kind of vehicle for auto companies to realize its corporate value. In fact, the implementation of corporate value means the realization of business value. This article takes Zhongtong as an example for a broad discussion of how to realize business value through brand building.