地域文化下的高校视觉形象设计

Analysis of the visual image design of universities in regional culture

大学之所以成之,在于其流淌的那份厚重而无形的文化底蕴和创新精神,大学品牌和视觉形象正是这种"底蕴"的外在表现,追求的是内在精神同外在形式的统一圆融的过程。是理念、行为、视觉系统的一致性的综合作用的结果。本文分析了高校视觉识别系统的内涵,阐述了当前设计存在的问题并提出改进措施,并从地域和文化的角度进行探讨。

University that is the flowing of the thick and intangible cultural heritage and the spirit of innovation, the university brand and visual image is the external manifestation of the ＂culture＂, pursuit is spiritual harmony with the external form of the unified process. Is the result of the comprehensive function of the consistency of the idea, behavior and visual system. This paper analyzes the connotation of the visual identity system in Colleges and universities, expounds the existing problems and puts forward the improvement measures, and from the perspective of regional and cultural.