新媒体视域下政府网络舆情治理研究

Study on the Government Network Public Opinion Management under the Perspective of New Media

新媒体是当今社会重要的传播方式,强化对新媒体环境中网络信息的引导,对于提升政府公信力及政府形象意义重大。新媒体环境下,我国政府对网络舆情管理方面存在诸多不足,已经成为制约政府形象塑造的瓶颈。因此,政府要积极引导新兴网络媒体,完善新媒体舆论引导的治理结构,拓宽新媒体舆论引导的实现路径,健全网络舆情引导的处理机制,实现政府与社会公众良性互动。

The new media is an important force in today’s society, strengthening the new media of network information guidance function, of great significance to building the image of local government. At present,the Chinese government in the new media network public opinion guide has many problems, has become a bottleneck to shape the image of the government. Therefore, the government should actively guide the emerging network media, clear new media guide public opinion in the governance structure, broaden the the realization path of new media to guide public opinion, improve the network of public opinion to guide the processing mechanism, realize the benign interaction between the government and the public.