“大营销”模式下电力营销管控能力评价体系研究

The Study on Power Marketing Management and Control Ability Evaluation System under the “Big Marketing” Mode

随着"大营销"体系建设方案的出台,供电企业的营销管理面临诸多挑战。文章分析并提取了"大营销"模式下影响电力营销管控能力的指标,运用层次分析法确定了指标权重,并利用模糊综合评价建立了电力营销管控能力评价体系。最后以西安供电局为样本进行了实例研究。

With the ＂big marketing＂ system construction plan emerging, the marketing management of power supply enterprises is up against many challenges. This paper analyzed and extracted related indexes of the power marketing management and control ability under the ＂big marketing＂ mode, then used AHP to determine index weight, adopted fuzzy comprehensive evaluation method to establish the evaluation system. At last, took Xi’an power supply company for example.