武汉发展探亲访友旅游的SWOT分析及对策

SWOT Analysis About Developing VFR Tourism and its Countermeasures in Wuhan

武汉区位条件优越、交通网络完善、旅游资源丰富、亲友旅游市场前景广阔。中部崛起战略、"8+1"城市圈战略的实施以及户籍管理制度的改革,又为武汉探亲访友旅游的发展带来了机遇。但武汉的探亲访友旅游意识淡薄,城市形象有待提升,来自省内外的竞争、游客需求日益多样化和个性化又使其发展面临巨大的挑战。武汉需要在培育旅游意识、提升城市形象、加快旅游产品开发、整合旅游资源、宣传促销等方面发力,以促进探亲访友旅游的发展。

Wuhan is of advantages to develop the VFR（visit friends and relatives） tourism. Because it has an advantageous location, perfect transportation network ,rich tourism resources and broad VFR market prospect. The implementation of Central rise and＆quot;8 ＋1＆quot;city circle strategies as well as the reform of census register system brings unprecedented opportunities to its VFR tourism development. But at the same time, there are also disadvantages and challenges. The disadvantages include weak VFR tourism consciousness ,bad city image and high living cost. The competition from inside and outside province along with increasingly diversified and personalized tourist demand makes Wuhan VFR tourism face great challenges. Through SWOT analysis, we find that its advantages outweigh the disadvantages and opportunities are more than challenges. So Wuhan is very suitable for developing VFR tourism. In order to bring VFR tourism into a new bright spot in Wuhan tourism industry, measures such as the VFR tourism consciousness , the city image, tourism product development, tourism resources integration and promotion should be taken.