文化距离与地理距离对文化贸易联系持续期的影响分析

Analysis of How Cultural Distance and Geographical Distance Impacts on Cultural Trade Duration

在全球物流体系效率不断提升的背景下,地理距离对文化贸易量的影响趋于淡化,文化距离正逐渐成为考量文化贸易发展质量的重要因素。基于联合国贸易数据,以及对文化距离指数和地理距离指数的创新构建,贸易距离对文化产品出口贸易联系持续期的影响效应得到了有效评估和验证。实证分析发现,文化距离和地理距离均对文化产品出口贸易联系持续期具有显著的抑制效应,同时这种负向效应在权力距离、个人主义与集体主义、男性气质与女性气质、不确定性规避、长期取向与短期取向等文化距离的五个分维度指标的估计中基本得到了验证,但地理距离与文化距离二者并不存在趋同性,即地理距离越远的贸易国间文化差异性不一定越高。此外,贸易距离对于不同出口持续期的影响存在显著的差异性。故充分认识和理解文化距离在文化贸易发展中的重要地位,主动融入国家"一带一路"战略,积极开展正式与非正式的文化交流,破解文化距离产生的抑制效应,对促进中国文化贸易具有重要价值。

As the efficiency of global logistics is rapidly improving, the impact of geographical distance on trade flows is fading, while cultural distance becomes more and more important in cultural trade development. Based on the United Nations trade data, this paper constructs cultural distance index and geographical distance index, and aims to find the impact of trade distance on cultural products trade duration. Empirical analysis finds that cultural distance and geographical distance has a significant negative effect on cultural products trade duration. Meanwhile, the negative effect has been verified by the five dimension index of cultural distance. But there is no convergence between geographical distance and cultural distance. In addition, the impact of trade distance on different export duration has significant differences. As a result, it is greatly valuable to fully understand the importance of cultural distance in cultural trade development, actively carry out formal and informal cultural exchange through integrating into ＂the Belt and Road Initiative＂, effectively crack the inhibitory effect of cultural distance and promote the development of China cultural trade.