摘要
近年来,传统外贸的竞争优势在弱化,跨境电商的快速发展,成为拉动我国外贸增长的重要动力,以对跨境电商内涵和现状的研究为起点,解析了我国跨境电商发展的新常态和趋势,指出跨境电商发展的交易信用问题日益突出,过渡到跨境电商信用评价的理论分析和信用评价体系的构建研究,只有形成"诚信为本"的跨境电商环境,才能促进我国跨境电商的健康有序快速发展。
Starting with the study on the connotation and the present situation of cross-border e-commerce, this paper makes further analysis of the new normalcy and trend of China's cross-border e-commerce. It is pointed out that problems about the credit of the development of cross-border e-commerce have become increasingly prominent. Then the paper offers a theoretical analysis of credit evaluation of cross-border e-commerce and constructs a system of credit evaluation. It proposes that only in the environment of "credibility being the basis" , China's cross-border e-commerce can develop healthily and orderly.
出处
《武汉商学院学报》
2016年第2期64-66,共3页
Journal of Wuhan Business University
基金
珠海市金湾区社会科学"十二五"规划2015年度立项课题<基于跨境电商视角的珠海金湾外贸企业转型升级研究>(项目编号:201510)
关键词
跨境电商
信用评价
模糊综合评价
cross-border e-commerce
credit evaluation
fuzzy comprehensive evaluation