中国酒业协会第五届理事会第三次(扩大)会议2015年中国酒业工作报告

2015 Annual Report on Alcoholic Drinks Industry at the 3rd Expanding Meeting of the 5th Council of China Alcoholic Drinks Association

报告首先从规模企业数量、产量、销售收入、上缴税金、出口量等方面对白酒、啤酒、葡萄酒、黄酒、其他酒类等我国酒业各酒种的情况进行了详细的总结。酒行业总体增长,其中白酒、啤酒产业微略增长,但规模以上企业亏损额增长了18.80%。市场需求更加丰富,消费者的选择呈多样化、差异化态势,在此形势下,各企业应该从客观研判市场形势、准确把握市场需求导向、积极探索新型营销渠道、优化酿酒产业布局、勇于承担社会责任等方面进行长远谋划。其次,报告就《中国酒业"十三五"发展指导意见》的编制进行说明,对"十二五"时期中国酒业发展成就与面临形势、中国酒业"十三五"发展的指导思想、中国酿酒产业"十三五"经济指标等方面进行了详尽介绍,最后,对中国酒业协会2015年主要工作进行了归纳总结。

In this report, enterprise quantity, the yield, sales revenue, tax payment, the export volume of Baijiu, beer, grape wine, yellow rice wine and other alcoholic beverages were summed up in details. Alcoholic drinks industry presented overall growth as a whole. Among them,Baijiu industry and beer industry presented slight increase, but the deficit of enterprises above designated size increased by 18.80 %. Consumers＇ demand presented in diversified and differentiated development. Under these situations, enterprises should carry out a long-term plan in marketing channels exploration, industry layout optimization, and demand- oriented market establishment. Besides, the formulation of the＂Guidance on the 13 th Five-year Plan of Chinese Alcoholic Drinks Industry＂was illustrated. And the achievements and the problems in Chinese alcoholic drinks industry in the 12 th five-year period were introduced. Finally, the main work of China Alcoholic Drinks Association in 2015 was summarized.