2015年国内手机品牌发展回顾

Domestic mobile phone brand development review in 2015

近几年,国产手机出现了集体爆发的趋势。2015年,国产手机不仅整体出货量稳步提升,而且对洋品牌的替代明显,显示出勃勃生机。下一步,在国内智能手机市场趋向饱和、国产手机同质化现象越来越严重的情况下,国产手机企业能否通过加强创新,力争提升核心产业链自主能力,展现差异化,并顺利拓展海外中高端市场,已经成为各厂商未来长期稳定发展的关键问题。

During recent years, there has been a trend of explosive growth in domestic mobile phone market. In 2015, the domestic mobile phone vendors not only achieved a steady increase in overall shipments, but also ate into overseas brands＇ market share. For next years, the domestic smartphone market will be saturated, and domestic mobile phone homogenization phenomenon is getting more and more serious. Under this situation, it is key for the domestic manufactures to increase innovation, to enhance core capability in industry chain, and to expand overseas high-end market development.