基于用户感知和消费行为的智能手机产业发展策略分析

Analysis of the smartphone industry development strategy based on user perception and consumption behavior

结合国内智能手机产业发展现状,通过持续跟踪调查和研究国内智能手机用户感知及消费行为特点分析未来市场发展空间和趋势特点,提出促进产业做大做强的策略建议。

Combined with smartphone industry development, this paper analyzes the development space and the trend based on the research of Smartphone user perception and consumption behavior, which needs continuous survey and data analysis,and gives the development strategy for China smartphone industry to become not only larger but also stronger.