摘要
网站的可用性强调用户的学习成本和使用效率。同时也关注用户在与产品交互的过程中的主观感受。网页的可用性关系着用户对网站的使用信心和偏好程度,决定着网页自身的吸引力。本文将眼动追踪技术与传统网页可用性评估方法相结合.提出眼动研究在网页可用性测试中的应用方法.并结合网页认知心理及交互体验要素和眼动与认知的联系。提出了眼动分析方法在网页可用性测试中的价值。
With the rapid development of internet applications, user-centered theory and its application method are becoming increasingly popular. Usability of a web page relates to the degree of confidence and preference of users regarding their websites and also determines the attractiveness of the web page itself. This article adopts eye tracking technology and traditional web usability evaluation methods and presents two methods of eye movement research in web usability testing: research of cognitive habits and characteristics based on free browsing, and cognitive usability research based on simple visual search. Combining the connection between cognitive psychology and interactive experience factors with eye movement and cognition, the author proposes the value of eye movement analysis in web usability testing.
出处
《包装与设计》
2016年第3期110-111,共2页
Package & Design