论外宣翻译的直译方法——以《舌尖上的中国》为例

On the Literal Approach for Foreign Publicity Translation:A Case Study of A Bite of China

外宣翻译担负着传播中国声音的重要任务,恰当地使用翻译方法就可以最大限度传递中国文化。本文通过对《舌尖上的中国》英译本的分析,说明直译的方法是跨文化交际的趋势,同时在语言表达上要符合目的语读者习惯。

Foreign publicity translation takes the responsibility of transmitting the voice of China. With proper translating method,Chinese culture can be transmitted to the fullest extent possible. A Bite of China is analyzed in this paper to illustrate that literal translation accords with the trend of cross-cultural communication,and that the target language reader’ s habitual inclinations should be taken into consideration in language expression.