如何做“活”企业新闻报道

How to do "live" enterprise news reports

在市场竞争日益激烈的今天,那种＂酒香不怕巷子深＂的理念已经不适用了,企业一定要在适当的时候选择宣传工具,以具有核心竞争力的宣传手段向公众宣传报道产品和企业文化,使企业在竞争中得到长足发展,立于不败之地。企业宣传报道就是是企业借以宣传产品,展示形象,增强凝聚力的重要方法。在本文中,笔者论述了企业新闻宣传的特性、现状、必要性、存在的问题及怎样做活企业宣传报道等问题,以求改进提高企业新闻报道的水平。

In an increasingly competitive market today,and that the concept of ＂bouquet afraid of deep alley＂ is no longer applicable.Enterprises must choose a propaganda tool,at the appropriate time to have the core competitiveness of propaganda and publicity to the public product and the enterprise culture,make the enterprise get great progress in the competition,is in an impregnable position.Enterprise publicity is promotional products,display image,enhance the cohesion of the important methods.This paper discusses the characteristics of the corporate news propaganda,the present situation,the necessity and existing problems,and how to do ＂live ＂ enterprise publicity,etc,in order to improve and raise the level of business news reports.