创新创业背景下职业型市场营销专业学生创业能力分析

Analysis on Entrepreneurial Ability of Professional Marketing Students under the Background of Innovation and Entrepreneurship

在现代社会的高校教育培养体系中,需要将学生的创业能力作为基本培养项目之一,让其能够更好地适应市场的需求。特别是,当前的人才就业形势日益严峻,学生如若不能具备较高水平的创业能力,极有可能会被社会所淘汰,社会建设价值与个人价值也就无从谈起。通过对市场营销专业学生创业能力培养模式进行分析,得出提高其创业能力的培养途径。

In the modern society, the university education system, the students need to be as one of the basic training projects, so that it can better adapt to market demand. In particular, the current employment situation is increasingly serious, so if the students can not have higher levels of entrepreneurial ability, most likely will be eliminated by the society, the construction of social value and the individual value is impossible. Through the analysis of the training mode of marketing major students＇ entrepreneurial ability, we further thinking about the ways to improve the training mode, and effectively improve the operability of the training mode.