南昌民间瓷板画承续的困境与突围

Predicament and Breakthrough of Nanchang Folk Porcelain Painting's Continuation

南昌民间瓷板画作为国家非物质文化遗产,有着浓郁的赣鄱文化民俗特色和审美趣旨,是中华民族的艺术瑰宝和赣鄱文化的典型代表,在中国绘画史及国际绘画艺术上享有极高声誉。然而,当前南昌民间瓷板画赖以生存的社会语境遭遇深刻变化,其承续面临一种式微甚至消亡的困境。面对南昌民间瓷板画的现实境遇,本文通过对南昌民间瓷板画的赋存、承续困境、产业开发SWOT等内容的探究,旨在推导建设可持续运营南昌民间瓷板画的发展战略、发展模式,为南昌民间瓷板画的承续构建生态化的绿色发展路径。

Nanchang folk porcelain painting, know as a national intangible cultural heritage, contains a rich folk characteristics and aesthetic interest of Gan（Jiangxi Province） culture. It is a typical representative of the Chinese art treasures and Gan cultural arts, enjoying a high reputation in Chinese painting history and international painting art. However, the current social context on which Nanchang folk porcelain painting depend is suffering profound changes, so it is facing a kind of decline or even extinction. Faced with the situation, the paper, through exploring its existence, inherited difficulties, industrial development SWOT and so on, aims to build sustainable development strategy and models to construct an ecological green development path for continuation of Nanchang folk porcelain painting.