滚轮滑雪运动多元价值与推广策略研究

Research on Multi-value and Promotion Strategy of Roller Skiing

运用文献资料、专家访谈等方法,对滚轮滑雪运动的发展历程、竞赛规则、多元价值和发展策略进行研究。结果显示:滚轮滑雪最初是作为越野滑雪的替代性训练项目开展,但现已成为官方认可的正式冰雪项目,具有参与门槛低、全季节训练、适合滑雪迷和与国际接轨的优势。建议:项目发展要基于冬奥备战,借力政策驱动优势;举办相关赛事,创造更多交流机会;引导轮雪转换,夯实冰雪人口基础;吸引大众参与,加速项目推广普及,以期为中国冰雪运动发展开拓视野,启发新的发展领域和方向。

Using the literature and expert interviews,the development history,competition rules,multiple values?and development strategies of roller skiing are studied.The results show that:roller skiing was originally developed as an alternative training sport for cross-country skiing,but it has now become an officially recognized official snow and ice sport with the advantages of low barriers to entry,all season training,suitable for skiers and international integration.Suggestion:The development of the sport should be based on the preparation of the Winter Olympics,leveraging the policy to drive the advantages;organizing relevant events to create more exchange opportunities;guiding the transformation of the snow and ice,consolidating the foundation of the ice and snow population;attracting public participation and accelerating the popularization of the sport,with a view to China’s ice and snow sports Develop a broad vision and inspire new development areas and directions.