四川滑雪旅游产业发展研究:基于产业价值链视角

Research on the Development of Skiing Tourism Industry in Sichuan Province: From the Perspective of Industrial Value Chain

在新时代和2022年北京冬奥会的背景下,探索四川省普及滑雪运动、发展四川省滑雪旅游产业的发展对策。运用实地考察法和文献资料等方法,以产业价值链为视角,认为滑雪旅游产业上游(滑雪装备制造业)方面,可积极发展滑雪装备制造业;滑雪旅游产业中游(滑雪场经营管理业)方面,可开设滑雪运动课程,培养滑雪运动技能并且提升滑雪场服务水平;滑雪旅游产业下游(滑雪旅游业)方面,可加强滑雪产业与旅游产业的协同融合,建设一批集'文化、滑雪、旅游'(三位一体)的综合性度假区。

In the new era and the context of Beijing Winter Olympic Games in 2022,in order to popularize skiing in Sichuan province and developing skiing tourism industry in Sichuan province,in this paper,field visits and literature are used,from the perspective of industrial value chain,discussion on the development strategy of skiing tourism industry in Sichuan province,the upstream of ski tourism industry(ski equipment manufacturing industry),actively develop skiing equipment manufacturing industry;skiing tourist industry midstream(skiing ground management),setting up skiing courses to develop skiing skills and improve ski resort service level;Downstream of skiing tourism industry(skiing tourism),strengthen the synergistic integration of skiing industry and tourism industry,build a number of comprehensive resorts with'culture,skiing and tourism'(trinity).