政务微博传播:功能、限制因素及其效果提升

Government Micro-blog Propagation:Function, Limiting Factors and the Improvement of the Effect

政务微博在保证政策的贯彻落实、提高政府公信力、扩宽公民参政议政渠道以及抑制网络谣言等方面的作用日益凸显。但不容忽视的是,政务微博发展的过程中依然存在许多阻碍其功能发挥的因素,如定位不清晰、机制不完善、发展不均衡等。明确微博角色定位、完善相关制度体系、构建多边互动机制、提升微博团队素质等是提升政务微博传播效果的有效方法。

Government micro-blog plays more and more important role in guaranteeing policy implementation, improving the government credibility, expanding the ways for citizens to participate, inhibiting the action of Internet rumors and so on. But what we shouldn＇t be ignored is that there are still many obstacles in the development of government micro-blog, such as unclear position, imperfect mechanism, unbalanced development and so on. Making sure the role of government micro-blog, perfecting the relevant system, building the multilateral interactive mechanism, promoting the team quality and so on are effective methods of improving the communication effect of government micro-blog.