基于互联网平台建构河南政府形象实证研究

Empirical Study on Henan Government Image Construction Based on Internet Platform

针对新时期下公众通过各种媒体对政府形象建构直观因素的变化,在纸质问卷调查及互联网问卷调查的基础上,以河南省为例,探讨并分析了地方政府互联网形象建构的现状及存在不足等问题,以便能够得到更加真实有效的数据,为后续的实证研究提供数据支持,从而更好地为所论述问题提出良好的解决对策.

With regard of the intuitive factors＇change from the public through various media in the construction of government image in new era,based on paper questionnaires and the internet questionnaire in Henan Province,this paper explored and analyzed the current situation and other problems of local governments＇image construction of internet in order to get more real and effective data to support the follow-up study and put forward better solutions to solve these problems in governments＇image construction.