气氛营造对商务英语谈判的影响——以开局阶段为例

The Influence on Constructing the Atmosphere in the Opening Phase of Business Negotiation

随着经济的飞速发展,国际间的贸易和各种形式的经济交流与合作空前活跃并日益增多。因此,如何成功地进行商务英语谈判,顺利达成交易,便成为每个外经贸工作者十分关注的话题。开局阶段是整个商务英语谈判的开端,在此阶段,营造良好的气氛会为整个商务英语谈判的成功奠定坚实的基础。深入分析气氛营造在商务英语谈判开局阶段的重要性,可从商务谈判气氛的作用,不同类型的气氛对谈判所带来的影响及影响良好气氛营造的因素等这几方面入手。

With the rapid development of economy,both the trading and economic communications and cooperations are on the increase.Therefore,many traders are concerned about the topic on how to do business negotiation successfully to get those deals done smoothly.The opening phase is the beginning of the business negotiation. At this stage,constructing the good atmosphere will lay a solid foundation for the whole negotiation. An analysis of the influence of constructing the atmosphere in the opening phase of business negotiation is carried out from the following aspects： the role the negotiation atmosphere plays,the influences of different types of business negotiation atmosphere and the impact factors of constructing good atmosphere,etc.