全球化背景下中国中小企业发展环境研究——基于PEST框架

The Research of Small and Medium-sized Enterprises Environment Under Globalizations——Based on the PEST Framework

中小企业是国民经济的重要组成部分。全球化背景下,审视宏观环境变化、中观层面竞争影响因素和微观层面经营决策是研究中小企业发展的重要内容。全球化及PEST框架下,中小企业竞争环境具有共性特征:供应链之间的竞争倒逼中小企业寻求发展的最优路径;行业内部竞争范围扩大;替代品威胁推动中小企业技术创新;全球市场内的新进入者威胁加大。中小企业经营管理对策改进应该充分考虑全球化所带来的变革,深刻认识宏观环境和中观环境的变化,战略管理要面向国际化、市场营销手段多样化、人力资源管理全球化、生产管理系统化和以先进的物流管理促进中小企业融入全球化市场。

Small and Medium- sized Enterprises （SME） is an important part of national economy. Under the background of globalizations, the important contents of researching the development of SME are： looking the changes of macroeconomic environment, medium competitive factors, micro level business decisions. Under globalizations and PEST framework, the SME competition environment includes： supply chains competition force SME to seek development path, the enlarge of competition scope, substitution force SME to start tech-innovation as well as the new challengers. The management of SME should based on the conditions of globalization, and to realize the changes in macro and medium environment. In order to promote the SME enter the global market, the strategic management should be international, marketization should be diversity, human resource management should be global and the system of production should be advanced.