考虑评分者可信度的C2C电子商务信誉评价模型研究

C2CElectronic Commerce Credit Evaluation Model Considering Reliability of Raters

为了分析C2C电子商务中评分者可信度对信誉评价结果的影响,在Sporas模型的基础上优化了评分者可信度的计算方式并且加入了时间权重因子,提出了一种考虑评分用户可信度的评价模型。仿真实验表明,该模型能够有效预防信誉诋毁和信誉炒作,并且能够动态体现网络卖家的信誉情况。

In order to analyze the effect of reliability of the raters on results of credit evaluation,on the basis of Sporas mode,and consideration time weighting factor,an improved credit evaluation model is proposed.Results of simulation show that the proposed model can effectively prevent the credibility of the reputation of the hype,and can reflect dynamically the credibility of the network sellers.