镇江城市夜间旅游开发探析

Research on the development of the nighttime tourism in Zhenjiang city

镇江开发城市夜间旅游能满足旅游者新需求,延长旅游产业链,丰富居民精神生活,在与周边城市的旅游竞争中显得尤为必要。研究镇江夜间旅游的现状,发现存在景观设置不足、产品层次较浅、基础设施略显薄弱和知名度不高等问题。建议深挖文化内涵,开发丰富多彩的夜间旅游产品;积极完善夜游配套设施,努力创造良好的夜游环境;开展各种特色活动,运用互联网营销,积极发展镇江城市夜间旅游业。

The development of nighttime tourism in Zhenjiang city is necessary in the tourism competition from neighbouring cities.It can meet tourists＇ new demands,lengthen the tourism industry chain,enrich inhabitants＇ spiritual life.The paper made a research on the present situation of Zhenjiang nighttime tourism.Some problems such as lack of landscape settings,lower level of tourism products,weaker infrastructure are also found existing in the process of Zhenjiang nighttime tourism.This thesis suggests that we should mine cultural connotation,develop abundant nighttime tourism products,consummate the ancillary facilities,create favourable nighttime travelling environments,organize various featured activities,and make good use of Internet to promote the sale so as to develop Zhenjiang nignttime tourism.