众媒时代把关理论的变革与转向

Transformation and Turning of Gatekeeper Theory in the Multitude of Media Era

把关理论是传统媒体时代最经典的传播理论,但在众媒时代,面临新的媒介生态环境,把关理论开始发生明显的变化与转向。众媒时代,信息传播的关键要素,如信息传播者、传播对象、传播的时间、地点等都与传统媒体时代截然不同,媒介传播的效果与模式也与传统媒体时代有着根本区别。因此,在众媒时代,重新思考与研究把关理论的发展与转变,具有十分重要的现实意义。

Gatekeeper is one of the most classical communication theory in the traditional media era. However,gatekeeper theory began to transform,turn,and especially encounter the new media ecological environment in the multitude of media era. The key elements of communication,such as the communicator of information,communication target,propagation time,spreadinging location,the communication effect,the communication model and so on,are radically different between the multitude of media era and the traditional media era. Therefore,reconsidering the development and transformation has very important significance in the multitude of media era.