新媒体环境下高校意识形态教育面临的挑战与对策

Challenges and Solutions on Ideology Education in the New Media Environment at Colleges

以互联网、手机媒体、数字电视等为依托的新媒体已渗透至诸多社会领域。作为新媒体应用最活跃的大学生来说,新媒体渗透也影响他们的政治态度和价值取向,给高校意识形态工作带来巨大冲击。为此,高校应加强新媒体阵地建设,多渠道提升大学生新媒介素养,同时,不断加强新媒体意识形态工作队伍建设,建立健全新媒体意识形态工作和管理制度,牢牢把握意识形态工作领导权。

Internet, mobile media, digital television and other new media have to rely on penetration to many social fields. As new media is the most active students, new media penetration also affect their political attitudes and values, a huge impact to College Ideological Work. In this regard, colleges and universities should strengthen the construction of the new media front, multi-channel and Improving Students＇ new media literacy, at the same time, continue to strengthen the ideological work of new media team building, establish and improve ideological work and new media management system, firmly grasp the ideological hegemony of work.