自媒体背景下高校网络舆论引导策略探析

A Probe into Strategies of Universities' Internet Public Opinion Guidance in the Context of We-media

自媒体依托于数字移动终端、互联网络等技术向受众传播信息,以其互动、包容、迅速和虚拟等特点,成为社会人群尤其是大学生群体获取信息、实现互动和表达意愿的最主要方式方法。随着自媒体的兴起,如何引导大学生舆论,特别是网络舆论,成为当前高校面临的重大课题。我们应从实际出发,通过构建体系、设计主题、培育领袖、重视反馈等多种手段来有效引导大学生网络舆论,努力形成健康向上的网络风气,同时也为完成习近平总书记在2013年全国宣传思想工作会议上提出的"坚持巩固壮大主流思想舆论,弘扬主旋律,传播正能量"的要求护航。

The we-media,depending on the digital mobile terminal and the network technology to spread the information to the audience,with its interactive,inclusive,quick and virtual characteristics,becomes the major way for the public group,especially the university students to get information,to realize the interaction and to express their desire. With the rise of the we-media,how to guide the public opinion of the university student,especially the internet public opinion has become a major issue faced by the universities. The students＇ internet public opinion can be guided effectively by building the system,designing the theme,cultivating leaders,paying attention to the feedback and other means so as to form a healthy and positive network culture. Meanwhile,it can also fulfill the General Secretary Xi Jin ping＇s requirements ＂adhering to the consolidation and expansion of the main current of ideological and public opinion,promoting the theme and spreading the positive energy＂put forward at the National Publicity and Ideological Work Conference in 2013.