摘要
语法隐喻作为语言使用中的普遍现象,在广告中有广泛的用并起重要作用。本文以语法隐喻中的语气隐喻为基础,结合所收集的经典广告语料进行分析,并探讨其在广告语篇中所发挥的作用。
Grammatical metaphor was a common phenomenon in language use, and was widely used in advertising and plays an important role. In this paper, it was based on the tone of grammatical metaphor metaphor, and analyzed the classic collection of the combination of advertising language, and to explore its role in the advertising.
出处
《科技视界》
2016年第14期253-253,277,共2页
Science & Technology Vision
关键词
广告英语
语气隐喻
语用功能
Advertising English
Tone Metaphor
Pragmatic Functions
