摘要
分析当前电网企业面临的经营形势,重点研究用电市场的合理细分,在分析4类不同用户的基础上,提出基于二维用电市场细分模型的差异化营销策略。
The paper analyzes the current business situation faced by the power grid enterprise,emphasizes to research the subdivision of electricity market.On the basis of analyzing the four kinds of different users,it put forward differential marketing strategy of two-dimensional electricity market segmentation model.
出处
《电力需求侧管理》
2016年第3期46-49,共4页
Power Demand Side Management
关键词
电力市场
市场细分
差异化营销
power market
market segmentation
differential marketing
