摘要
分析了省电力公司营销服务工作质量评价现状,结合客户服务中心的职责定位,提出了省电力公司营销服务质量监督评价体系的设计方案,包括指标的选取和分解、指标权重和评价方法,以实现对地市供电公司营销服务质量科学、客观的评价。通过对体系设计方案的探讨,以期为省电力公司营销服务评价工作的开展提供参考。
The status quo of quality evaluation for marketing service work in provincial power company is analyzed.Combining with the responsibilities target of the customer service center,the design schemes of supervision and evaluation system for marketing service quality in provincial power company are presented,including the selection and decomposition of index,the index weighing and evaluation methods,so as to realize scientific and objective evaluation of marketing service quality for municipal power company.By discussing the schemes of system design,some beneficial references are provided for the development of marketing service evaluation system in provincial power company.
出处
《电力需求侧管理》
2016年第3期53-56,共4页
Power Demand Side Management
关键词
同业对标
电力营销
服务质量
评价体系
horizontal benchmarking
electricity marketing
service quality
evaluation
