以开发地方文化形象为背景的文创产品设计研究——以台湾地区霹雳多媒体集团成果运营模式为蓝本

PAPER AND CREATIVE PRODUCT DESIGN RESEARCH IN THE BACKGROUND OF DEVELOPING THE LOCAL CULTURAL IMAGE ——BASED ON MULTIMEDIA GROUP OPERATING MODEL IN Taiwan Region

游戏是构成人类未来生活的重要组成。游戏中的各种设计设定改变了很多已经或正在消失的习俗文化的命运,游戏设计里保留了很多本民族文化、传说、习俗、风土人情、服饰文化。文化的传承需要有一款真正意义上的以保护和继承为核心的,现代青少年愿意接受的游戏(线上线下)。借鉴台湾霹雳布袋戏的行销模式,设计出一套具有当地特色及一定意义的文创产品,做一条无法复制的地区文化产业链,成为独一无二的地方特色。

Games is very important in human life. In the game, many of the national culture, legends, customs, customs, and dress culture are saved. Cultural heritage needs to have a real sense of protection and inheritance, which can make the modern young people be willing to accept the game （online and effline）. Referring to the marketing model of Taiwan Knight Knight＇s play, a set of text and creative products with local characteristics is designed, which is a kind of regional cultural industry chain that can＇t be duplicated.