设计中的语言——产品设计表现草图

DESIGN LANGUAGE ——PRODUCT DESIGN SKETCHES

产品设计草图是在产品设计过程中,将设计构想和概念以图形的形式表现出来,形成视觉化的设计语言,实现设计师与产品的交流与对话。是对产品的形态、结构、比例等细节进行深入分析研究与评价的有效方法。如何运用这一语言形式表达设计思想,形成设计基本概念,对于下一步设计方案的深化与发展至关重要。设计师如何实现设计与表达同步,以图形语言表达设计思想和记录设计过程,是设计师应具备的专业素质与基本技能。本文基于对设计与表达的理解,对产品设计表现草图的特点以及在设计过程中的重要作用进行论述。

Product design sketch is to display design ideas and concepts via graphics when designing products. As visualized design language, it is able to realize communication and conversation between designers and products. It is an effective way when applied to deep analysis, research and eva^uation of products＇ details such as shape, structure, proportion, etc. Therefore how to employ this language form to convey design ideas and thus to further formulate fundamental concepts is of vital importance to the deepening and development of the ne~：t design plan, Designers should be equipped with such professional competence and basic skills as how to achieve synchronization of design and expression, delivering design ideas and recording design process with graphic language. So this paper, based on the understanding of design and expression, will elaborate the features of product design performance sketch and its grave importance during design.