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Navigating fashion's brave new world

Navigating fashion's brave new world
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摘要 Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world’s fashion capital.It’s flamboyant and fabulous.Meanwhile,in offices in the U.S.,teams at Amazon,Google,Yelp and other Internet-based product providers are working to become bigger players in the fashion game.In a world where consumers are already glued to their screens,shoppers-much to the dismay of traditional brands and retailers-could welcome the entree by these giants. Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world's fashion capital. It's flamboyant and fabu- lous. Meanwhile, in offices in the U.S., teams at Amazon, Google, Yelp and other Internet-based product providers are working to become bigger players in the fashion game. In a world where consumers are already glued to their screens, shoppers - much to the dismay of traditional brands and retailers - could welcome the entree by these giants.
作者 Flora Zhao
出处 《China Textile》 2016年第5期36-37,共2页 中国纺织(英文版)
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