“互联网+”形势下的服装产业发展研究

DEVELOPMENT RESEARCH ON THE APPAREL INDUSTRY IN "INTERNET +" SITUATION

2015年国务院正式发布《关于积极推进"互联网"行动的指导意义》文件,中国正式迈入"互联网+"时代,同时也再次将互联网平台推向新的高潮。互联网正在从原先的营销模式向各行业全产业链渗透,作为以创意为导向的服装产业,在传统模式下的生存问题已经危机重重,加入互联网之后,服装产业的发展值得我们深思。本文主要从"产业现状、创新力、转型升级、传播力"这几个关键词来研究服装设计产业的发展。

In 2015 the state council released the file of ＂About promoting the guiding significance of the＂ Internet ＂action＂. China enters the ＂}nternet ＋＂ era, but also puts the Internet platform to a new climax again. Internet industries are from the original marketing model to the whole industry chain. The problems of the apparel industry in the traditional mode have been crisis. After joining the Internet, the development of clothing design industry is worth our thinking. This article is mainly from the ＂industry status quo, innovation, transformation and upgrading, the propagation force＂ t to study the development of clothing design industry.