基于广告设计类课程翻转教学模式构建的研究

STUDY ON THE ESTABLISHMENT OF FLIPPED CLASSROOM TEACHING MODE FOR ADVERTISEMENT DESIGN CURRICULUM

翻转课堂属于一种现代化教学模式,就是利用现代新媒体信息技术来实现教育创新。近几年来,设计教育针对"翻转课堂"教学模式纷纷主动性展开,它完全颠覆了传统的教学模式,让学生可以通过现代媒体通讯工具在课前进行相关学习活动,课堂中注重老师与学生的互动,籍以激发学生思考和引导解决问题及培养自主学习的能力。那么"翻转课堂"创新教学模式是否适用于广告设计类课程?传统教学模式是否就一无是处?如何结合传统教学模式和创新教学及新媒体现代技术发展趋势来应对设计教育?本文通过对翻转课堂教学与传统教学两组大学生进行前后测验设计,以参加"形体解析变形训练"单元课程64位学生作为研究对象,通过数据进行统计分析两者优劣势,同时结合新媒体现代教育技术探讨设计教育如何构建适合其教学模式,以作为国内广告设计教育教学模式之参考。

Flipped classroom is a modernized teaching mode which realizes education innovation by utilizing modern new media information and technology. In recent years, design education has embraced the teaching mode ＂flipped classroom＂ proactively. This mode has completely overturned the traditional teaching method. It allows students to carry out relevant study activities via modern media communication tools before class, and to focus on interactions between the teacher and the students during class, with the purpose of inspiring the students＇ thinking ability, guiding their problem-solving ability, as well as cultivating their independent learning ability. But does this innovative teaching mode ＂flipped classroom＂ fit for advertisement design curriculum？ Is traditional teaching mode good for nothing？ How to integrate traditional teaching mode with the developing trend of innovative teaching and modern new media technology to copy with design education？ By carrying out designed pre- and post-tests on two groups of college students under flipped classroom teaching and traditional teaching, this thesis takes 64 students who participate in the modular course ＂form analysis and transformation training＂ as the object of study, and statistically analyzes the strengths and weaknesses of both two models. Meanwhile, with the integration of new media modern teaching technology, this thesis probe into the subject of how to establish a mode suitable for design education, in order to provide teaching mode reference for domestic advertisement design education.