定格动画艺术形式在商业动画广告设计中的应用研究

RESEARCH ON THE APPLICATION OF STOP MOTION ANIMATION ART FORM IN COMMERCIAL ANIMATION ADVERTISEMENT DESIGN

主题:定格动画不仅是一种动画的门类,更是一个艺术的表达方式。定格动画凭借着它独特的视角、新颖的创意、多样的手法以及丰富的素材,吸引着越来越多的人们的注意与目光。方法:本文通过分析与研究定格动画的艺术形式、定格动画艺术形式在商业动过广告中的应用优势得出结论:将定格动画艺术形式应用于商业动画广告中,会使得商业动画广告与定格动画取得双赢的局面。

Subject： Stop-motion animation is not onty a category of animation, but also an expression of Art. Stop-motion animation by virtue of unique perspective, innovative ideas, various techniques and rich material, attracts more and more people＇s attention and look. Method： Through the analysis and research on the art form of Stop-motion animation, the application advantages of Stop-motion animation art form in commercial dynamic advertising come to conclusion. Conclusion： The Stop-motion animation art form is applied in the commercial animation advertisement, which will make commercial animation and Stop- motion to achieve a win-win situation.