摘要
本文针对当前互联网品牌频繁使用卡通形象作代言人的热潮,结合"三只松鼠"、"江小白"、"张君雅小妹妹"等典型案例进行分析,总结出了在互联网影响下品牌卡通形象设计的新方法,即唯快不破的"缺陷美"设计,以目标消费群为中心的"黏性"设计以及娱乐至上的"平民化"设计,希望品牌卡通形象设计能更好地为企业服务。
This paper, aiming at the great mass fervor that cartoon images are frequently used by the internet brands as the spokesperson, concludes the new methods for designing the cartoon images of brands under the influence of the internet combining with the analysis on typical cases like ＇three squirrels＇, ＇Jiang Xiaobai＇ and ＇Little sister Zhang Junya＇ etc., namely, the ＇beauty of defect＇ design, ＇stickness＇ design centered on the target consumer group and entertainment-oriented ＇civilian＇ design. It＇s hoped that the cartoon image design of the brands can provide a better service for the enterprises.
出处
《设计》
2016年第11期136-137,共2页
Design
关键词
品牌
卡通形象
设计
Brand Cartoon image Design
