日本广告图像设计中的民族意识

National Awareness in the Design of Japanese Advertisement Images

目的研究日本广告图像设计风格中的民族意识,探讨日本广告设计如何在现代设计探索过程中弘扬与发展民族传统文化。方法从日本广告民族传统图像的再创造、日本广告民族性格的视觉表征、日本广告民族图像的禅趣3个方面,深入分析日本广告图像设计中的民族意识及其设计表现特征,并且追问这种民族意识产生的社会文化原因。结论日本广告图像中民族意识的形成与传统艺术文化、民族性格和宗教信仰密不可分,对中国设计走出自己民族特色的设计道路具有借鉴意义。

It aims to study the national consciousness in the Japanese advertising image design style,and discuss the Japanese advertising design. From three aspects： the recreation of the national traditional image of the Japanese advertising, the visual representation of the personality of the Japanese advertising, and the Zen interest of the Japanese national image, it deeply analyzes the national consciousness and its design features in the Japanese advertising design, and analyzes the social culture of the national consciousness. The formation of the national consciousness in the Japanese advertising image is closely related to the traditional art culture, the national character and religion.