基于徐州汉文化元素的旅游纪念品创新设计

Innovation Design of Tourist Souvenirs Based on the Han Culture Elements of Xuzhou

目的对基于徐州汉文化元素的旅游纪念品进行创新设计。方法对汉文化元素的旅游纪念品市场展开调研,特别调查和分析了汉画像石的石刻内容,依据旅游纪念品的设计原则,运用形态分析法理清设计思路。结果设计了折扇和印章两种基于汉画像石元素的旅游纪念品。结论地方特色文化是旅游纪念品设计的源泉,通过形态分析法的运用,能够对基于地方特色文化的旅游纪念品进行创新设计,在具备实用性的同时,兼具艺术性和纪念性,对其他旅游纪念品的开发也具有参考意义。

It aims to make the innovative design of tourist souvenirs based on the Han cultural elements of Xuzhou. It researches the market of Han cultural elements, especially in investigation and analysis of the Han stone engravings, applying morphology analysis to detect tourist souvenirs design mind according to the design principles. It designs the folding fan and stamp tourist souvenirs based on Han stone engravings. Local characteristics culture is one of headspring of the tourist souvenirs design, by applying morphological analysis method, innovative tourist souvenirs design can be created, which will lead the innovative design both artistic and monumental, and more practical at the same time. This kind of developing thought also has high reference value for other tourist souvenirs.