传统产品生命周期曲线对互联网产品适应性探究

Exploring the Life Cycle of the Internet Products from Perspective of the Traditional Product Life Cycle Theory

目的探讨传统产品生命周期曲线对于互联网产品生命周期是否依然适用,以及现有互联网产品生命周期可能存在的某些特征。方法挖掘一些现有知名互联网产品的相关数据,选取对互联网产品影响重大的用户数量和版本迭代两个角度,进行图表绘制、对比分析与总结归纳。结论发现从用户数量的角度,这些互联网产品拥有与传统产品生命周期曲线相近的趋势;从版本迭代的角度,这些互联网产品生命周期加入了更多的人为因素,小版本迭代周期一般以2～7周较多;大版本迭代周期差异较大,大致在16～120周不等。

It aims to explore if the Internet products have the tendency of the same or similar life cycle curve of the traditional products, as well as the characteristics of the existing Internet product life cycle. Mining the data of several popular Internet products from the perspectives of number of active users and versions of the iteration, then drawing their life cycle curves and comparing them with the traditional ones. The Internet products also have similar trend of the life cycle curves to the traditional products from the perspective of number of active users, but the life cycle curve of the internet products are more influenced by the development teams from the perspective of version of iteration. For the minor versions, the small release is generally by 2～7 weeks; but for the major versions, the large release can be significantly various by 16～120 weeks.