摘要
目的探究超现实主义摄影在现代平面广告中的应用方式。方法以广告学、设计学、符号学、传播学等学科为理论基础,从艺术特征、视觉表现和技术手法3大层面分析超现实主义摄影在平面广告中的具体应用方式。结论艺术化的超现实主义摄影与商业化的平面广告相结合,能够突出产品性能、吸引消费者注意、提升广告价值。
It explores the application mode of super-realism photography in modern graphic advertisement. Based on advertising, design science, semiotics, communication and other disciplines, using data collection, case induction methods, it analyzes the specific application mode of super-realism photography in modern graphic advertisement from the artistic features, visual performance and technical skill. The combination of surrealist art photography and commercial print advertisement can highlight product performance more effectively, attract more attention of consumers, so as to better enhance the value of advertising.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第10期182-185,共4页
Packaging Engineering
关键词
超现实主义
摄影
广告
super-realism
photography
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