大学生微信持续使用意向的影响因素分析

The Analysis of Factors Influencing University Students' Intention to Continue Using We Chat

随着手机的日益普及和移动学习观念的日益深入,探索微信在日常教学中的应用可能性和影响因素的研究将有助于为高校教师改进教学行为提供新思路,有助于提升师生互动水平和课堂教学质量,但当前国内关于信息系统持续使用方面的研究模型尚不完善。结合"使用和满足理论"、"期待验证模型"与"社会影响理论"等相关理论,可以重新设计出一套较为完善的理论分析模型。采用该模型对大学生课堂中微信持续使用影响因素进行实证研究,发现三点结论:第一,期望确认会显著影响社交需要、认知需要和娱乐需要,而期望确认、认知需要与娱乐需要对微信的使用满意度产生显著性影响;第二,社会影响、使用满意度和社交需要会显著影响大学生的微信持续使用意向;第三,认知需要对微信的持续使用没有显著性影响。

With the growing popularity of mobile phones and the deepening of the concept of mobile learning,the research into the usage possibilities and influencing factors of We Chat in daily teaching can provide new ideas for the improvement of university teachers＇ teaching behavior, and promote the teacher-student interaction and the teaching quality in classrooms, but currently, the research model of continuance use for information systems in China is not perfect. Based on the Use and Gratification Theory, Expectation and Confirmation Model, Social Influence Theory and other related theories, a more comprehensive theoretical model can be designed. This model is used to study the factors influencing university students＇ intention to continue using We Chat in classroom teaching,and three conclusions are summarized. Firstly, expectations confirmation can significantly influence social needs,cognitive needs, and entertainment needs, while confirmation of expectations, cognitive needs and entertainment needs influence We Chat user satisfaction significantly. Secondly, social impact, user satisfaction and social needs can significantly influence university students＇ continuance use of We Chat. Thirdly, cognitive needs have no significant impact on continuance usage of We Chat.