移动互联网背景下专车业态发展的经济学分析与发展对策研究

Research on Economic Analysis and Development Countermeasures of Special Car Industry under the Background of Mobile Internet

在移动互联网背景之下,O2O模式专车业态应运而生,传统出租车行业正面临新一轮改革的破冰尝试。近年来,打车、租车、拼车及专车等应用软件快速进入公众视野,学术界已频繁议论或研究该类应用软件的营销模式或商业模式,本文主要立足经济学视角,从网络经济、平台经济、共享经济三个方面对专车业发展进行理论分析。同时,通过剖析专车业发展中存在的问题,提出对策与建议。

Under the background of the mobile Internet, special car industry status of O2O mode arises at the proper moment,the traditional taxi industry is facing a new reform just like an ice-breaking attempt. In recent years, application software, such as taxi, car rental, car pooling and special car, is developing rapidly in the public. Academic circles have had frequent discussions and studies on the marketing model or business model of application software. This paper is based on the perspective of economics, and carries out theoretical analysis on the development of the special car industry in three aspects, including network economy, platform economic, and sharing economy. At the same time, this paper puts forward countermeasures and suggestions through the analysis of existing problems in the development of special car industry.