中药类产品国际市场分析

Analysis of international marketing on traditional Chinese medicine

近年来，包括中药在内的植物药和传统药日益受到世界各国的重视和青睐。2015年，全球植物药市场销售额为931．5亿美元。但据中华人民共和国工业和信息化部最新统计数据显示，2014年我国中成药及饮片的销售额约1200亿美元。为进一步明确全球中草药市场现状及中药产品的国际市场份额，本研究从PubMed数据库、政府网站、研究报告及搜索5I擎中收集相关数据，分析世界主要国家和地区的传统药物市场现状。结果显示，中药类产品包括中成药、中药饮片、中药提取物、中药保健品的国内外市场销售额约为1350亿美元，而我国中药类产品（不包括保健品）约占国际中草药或传统药物市场的80％。

Recently, herbal medicine including traditional Chinese medicine （TCM） has gained huge attention in the world. In 2015, the global trades of herbal medicine reached 93.15 billion US dollars. And, the latest statistics from the Ministry of Industry and Information Technology of People＇s Republic of China showed that total sales of Chinese patent medicine and raw herbs reached 120 billion US dollars in 2014. Therefore, the aim of this study was to analyze the situation of international marketing on herbal medicine and how much TCM shared in it. The PubMed database, search engines and government websites and research reports were searched for analyses. The results showed that total trades of TCM products in both domestic and foreign markets, were about 135 billion US dollars, including Chinese patent medicine, raw herbs, herbal extracts, herbal health care products, whose proportion of the global marketing was 80%.