摘要
申办"冬奥会"成功,我国冰雪体育产业发展迎来绝佳契机。以冰雪体育产业价值创造活动和区域资源禀赋分析为基础,构建冰雪体育产业商务模式,优化冰雪体育产业结构。研究显示:冰雪体育产业分为黄金、优势和劣势3个区位类型,黄金区域采用"企业模式"市场主导发展,优势区域采用"混合模式"政府与市场的协同发展,劣势区域采用"社区模式"政府主导特色发展。优化冰雪体育产业结构,应促进冰雪装备制造业产业技术升级、服务业质量提升和休闲业高效治理。
The successful bid for the Winter Olympic Games gave a good opportunity to ice and snow sports industry development in China.Based on the analysis of value creation activities and regional resource endowment of ice and snow sports industry,this paper constructed the ice and snow sports industry business model and optimized the structure of ice and snow sports industry.The result showed that the ice and snow sports industry could be divided into gold,advantages and disadvantages types.Gold area could use ＂ market business mode＂ leading development,advantage areas could use ＂ mixed mode＂ coordinated development,the government and the market weakness area could adopt the model of ＂ community mode＂ government-led development characteristics.Optimizing the structure of ice and snow sports industry,we should upgrade equipment manufacturing industry technology,improve service quality and govern leisure industry efficiently.
出处
《体育科学》
CSSCI
北大核心
2016年第5期18-23,53,共7页
China Sport Science
基金
吉林省体育产业发展战略研究(2015A3)
关键词
冰雪体育产业
价值创造
商务模式
结构优化
Ice and snow sports industry
value creation
business model
structure optimization
