森林公园旅游解说媒介分类与评价研究——基于中西方游憩者比较分析

Media Classification and Its Evaluation of Forest Park Tourism Interpretation——Comparative Analysis on Chinese and Western Tourists

文章通过旅游解说媒介文献检索,有所创新提出森林公园旅游解说媒介分类;以加拿大班夫国家公园(Banff National Park)和中国张家界国家森林公园为问卷调研地,采用因子分析和方差分析实证检验中西方森林游憩者对森林公园旅游解说媒介分类的科学性以及分类排序是否存在差异,并运用高低语境文化作为研究中西方森林游憩者选择解说媒介倾向的参照。

Based on literature review on various research findings about tourism interpretation media, this article proposes a new media classification for forest park tourism interpretation. Tourists were surveyed by questionnaire in Banff National Park in Canada and Zhangjiajie National Forest Park in China. The survey aims to use Factor Analysis and Analysis of Variance to test empirically which group is more scientific in terms of their classification choice of interpretation media between western forest tourists and Chinese forest tourists and whether there are differences in sequence of classification between two groups, using high and low context culture choice as the study of Chinese and western forest tourism interpretation media tend to reference.